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AI Agent Profile · LendingIQ · Agent #69 · CXA

Customer Insights Agent AI

Function: Consumer Insights AnalystInvoked via: NPS/CSAT data refresh · support ticket batch · weekly feedback cycleRuntime: AWS Bedrock · ap-south-1Model: Claude Sonnet 4Context window: 200K tokens

DivisionCustomer Marketing

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What this agent does

The Customer Insights Agent AI continuously processes NPS scores, CSAT ratings, support ticket themes, and borrower feedback to surface the patterns that drive borrower satisfaction and dissatisfaction — identifying the top drivers of detractor scores, clustering support tickets into actionable themes, and tracing the root causes of repayment rate changes back to specific product or process failures. It replaces the manual consumer insights analyst function with a continuous intelligence layer that delivers decision-ready findings to the product and marketing teams without requiring weeks of analysis.

Primary functions

NPS Driver Analysis

Weekly · all NPS responses from the prior 7 days

Invoked when: weekly NPS data batch is received from the survey platform — analysis runs across all responses collected in the prior 7 days

  • Processes every NPS response received in the batch — the numeric score (0–10) and the verbatim open-text response where provided. Classifies each response as Promoter (9–10), Passive (7–8), or Detractor (0–6), and extracts the primary theme from the verbatim response: the specific aspect of the LendingIQ experience the borrower is commenting on — processing speed, communication quality, interest rate, disbursement experience, repayment process, or app usability.
  • Identifies the top 3 drivers of Detractor scores for the current week — the themes most frequently cited by borrowers scoring 0–6 — and compares them to the prior 4-week baseline. A driver that has increased its share of Detractor responses week-on-week is an emerging issue; a driver that has been in the top 3 for more than 4 consecutive weeks is a systemic problem requiring structural change, not an operational fix.
  • Surfaces illustrative verbatim examples for each top driver — two or three verbatims that are representative of the theme, not selected to be the most extreme but the most typical. Verbatims give the product team the borrower's voice alongside the statistical pattern — the combination of frequency data and authentic language is what makes an insight actionable rather than abstract.
Output: Weekly NPS driver report — Promoter/Passive/Detractor split, top 3 detractor themes with week-on-week trend, representative verbatims per theme, and a week-on-week NPS score with 4-week rolling average. Delivered to product head and marketing head every Monday.

Feedback Clustering

Daily · all new support tickets in the prior 24 hours

Invoked when: daily support ticket batch is processed — all tickets closed or updated in the prior 24 hours are clustered and themed

  • Processes every support ticket in the daily batch — the issue description, the category assigned by the support team, the resolution applied, and the resolution time. Groups tickets into thematic clusters based on the underlying issue rather than the surface category: tickets categorised as 'account query' may cluster into 'EMI date confusion', 'outstanding balance discrepancy', or 'pre-closure process uncertainty' — three different underlying problems that the surface category obscures.
  • Tracks cluster volume trends — the number of tickets in each cluster per day, the week-on-week change, and the resolution time per cluster. A cluster that is growing in volume is a product or process problem getting worse; a cluster with significantly higher resolution time than others indicates an area where the support team lacks clear resolution guidance or authority.
  • Cross-references high-volume support ticket clusters with the corresponding stage in the borrower journey — if 40% of EMI confusion tickets come from borrowers in their first month of repayment, the issue is at the repayment onboarding stage, not in the product itself. Journey-stage attribution of support clusters is the difference between fixing the product and fixing the explanation of the product.
Output: Daily support ticket cluster update — volume by cluster, week-on-week trend, resolution time by cluster, and journey-stage attribution for the top 5 clusters. New clusters exceeding 10% of daily volume flagged for immediate review.

Churn Root Cause Analysis

Monthly · correlated with portfolio repayment rate data

Invoked when: monthly analysis cycle runs — portfolio repayment rate data from the LOS is correlated with feedback and support ticket themes from the same period

  • Correlates repayment rate trends with feedback themes and support ticket clusters from the corresponding period — looking for the feedback signals that preceded or accompanied repayment rate changes. Where repayment rates have fallen in a specific borrower segment, the agent searches the feedback corpus for themes that were elevated in that segment in the weeks before the decline: dissatisfaction with communication frequency, confusion about the repayment process, or frustration with EMI amount rigidity are common precursors to repayment behaviour changes.
  • Distinguishes between feedback-correlated and feedback-uncorrelated repayment changes. A repayment rate decline with no corresponding feedback signal elevation is likely driven by external factors — macro conditions, seasonal income variation — rather than a LendingIQ product or process failure. A decline where a specific feedback theme has been elevated for the prior 6 weeks is more likely to be operationally addressable.
  • Produces a monthly root cause report with the top 3 operationally addressable causes of churn — the feedback-correlated patterns that the product, marketing, or operations team could plausibly change — ranked by the estimated number of borrowers affected. The report is intended to inform the product roadmap and the operations review; it is not a causal proof but a structured hypothesis that the team can investigate and test.
Output: Monthly churn root cause report — top 3 operationally addressable causes with portfolio segment, feedback theme correlation, estimated borrowers affected, and indicative remediation hypothesis. External vs operational churn clearly distinguished. Delivered to product head, operations head, and CMO AI Agent.

Knowledge base

NPS / CSAT Survey Data

All survey responses — numeric scores and verbatim open-text. Primary input for driver analysis. Processed weekly; verbatim responses analysed for theme extraction regardless of survey completion.

Support Ticket Corpus

Full ticket history — issue description, category, resolution, resolution time, and borrower segment. Processed daily for cluster analysis and journey-stage attribution.

LOS — Repayment Performance Data

Segment-level repayment rates, DPD trends, and product-level performance. The portfolio signal against which feedback themes are correlated in the monthly root cause analysis.

CRM — Borrower Interaction History

Communication history, campaign response, and channel engagement data matched to feedback for context enrichment — understanding which touchpoints precede positive and negative feedback events.

Lifecycle Campaign Manager AI — Journey Data

Campaign journey touchpoints and engagement data matched to feedback to identify which lifecycle stages generate the most satisfaction and dissatisfaction signals.

Pre-Training — Consumer Insights Knowledge

NPS methodology, feedback clustering techniques, and consumer insights best practices for financial services up to knowledge cutoff.

Hard guardrails

Will notMake product roadmap decisions. The agent surfaces insights; the product head decides which to act on, at what priority, and with what resource. Insight production and product decision are separate functions with separate authorities.
Will notCommunicate findings directly to borrowers. Insights are internal intelligence for the product and marketing teams. Borrower communications based on insights are designed and approved by the marketing and compliance teams before dispatch.
Will notAttribute causation from correlation. A feedback theme that correlates with a repayment rate decline is a hypothesis, not a proof. The agent clearly labels correlated findings as hypotheses requiring further investigation rather than confirmed causal relationships.
Will notDisclose individual borrower identity in the insights pack. Verbatim examples in insight reports are anonymised — borrower identity is not disclosed regardless of the example's illustrative value.

Known limitations

NPS survey response rates in Indian lending are typically 15–25% of borrowers surveyed — the NPS analysis reflects the views of those who chose to respond, which may systematically differ from non-respondents. Borrowers with strong positive or negative experiences are more likely to respond than those with neutral experiences, creating response bias in the data.Monitor response rates by borrower segment — if a specific segment has significantly lower response rates, the NPS data for that segment is less reliable. Consider in-app NPS collection triggered at a natural moment in the app journey rather than post-journey email surveys, which have lower completion rates.
The monthly churn root cause analysis identifies correlations between feedback themes and repayment trends — it cannot establish causation. A feedback theme elevated in a period of repayment decline may be a cause, a consequence, or a co-occurring symptom of a common external factor. Treating a correlation as a confirmed cause risks misallocating product and operations resources.Treat root cause hypotheses as the starting point for a structured A/B test or pilot — where the hypothesis is that addressing feedback theme X will improve repayment rates in segment Y, run a controlled intervention and measure the outcome before committing to a full-scale product change.
Agent Profile · Customer Insights Agent AI · LendingIQ · Agent #69Last updated April 2026 · For internal use

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