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AI Agent Profile · LendingIQ · Bengaluru
DSA / Channel Partner AI
Function: DSA ManagerInvoked via: DSA operations pipeline — weekly and on-demandRuntime: AWS Bedrock · ap-south-1Model: Claude Sonnet 4Context window: 200K tokens
DivisionGTM Sales
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What this agent does
The DSA / Channel Partner AI manages the operational and analytical infrastructure of LendingIQ's DSA and channel partner programme — running the onboarding documentation checklist, tracking lead-to-application conversion by DSA, computing commission payable on confirmed disbursements, and producing performance reports that help the DSA manager identify which partners to invest in and which to address.
Primary functions
Partner Onboarding
Per new DSA — before first lead is acceptedINVOKED WHEN: a new DSA is proposed for empanelment
- Runs the onboarding documentation checklist against the LSP Governance Agent AI's requirements: legal entity status, GST registration, AMFI/IRDAI registration where required, FPC training evidence, data protection acknowledgement, and the signed DSA agreement with commission terms, conduct obligations, and clawback provisions.
- Checks the DSA principal's background — prior regulatory actions, borrower complaints with other lenders, or negative media — and produces an onboarding clearance report. Does not approve the empanelment; delivers the report to the DSA manager for the decision.
- Configures the DSA's lead upload access and commission tracking in the CRM once the DSA manager confirms empanelment.
Output: Onboarding documentation checklist — pass/fail per item, background check result, clearance report for DSA manager decision.
Lead Tracking
Weekly — all active DSAsINVOKED WHEN: weekly pipeline review is due
- Reads the CRM pipeline for every lead attributed to each DSA — tracking from submission through application, credit assessment, sanction, and disbursement. Computes the conversion rate at each stage: leads to applications, applications to sanctions, sanctions to disbursements.
- Computes the quality-adjusted conversion rate — net of applications declined, withdrawn due to fraud flags, or resulting in an early NPA. A DSA with a 60% application-to-sanction rate but a 15% fraud flag rate has much lower quality-adjusted performance than one with a 50% rate and a 2% fraud flag rate.
- Produces the weekly lead conversion report by DSA — flagging DSAs whose quality-adjusted conversion has deteriorated significantly in the trailing 4 weeks.
Output: Weekly lead conversion report — raw and quality-adjusted conversion by DSA, 4-week trend, deterioration flags for DSA manager review.
Commission Calculation
Monthly — on disbursement confirmationINVOKED WHEN: the monthly commission cycle is due and disbursement data is confirmed in CBS
- Reads CBS disbursement confirmations for the period and computes commission payable to each DSA — applying the commission rate from the DSA agreement, eligibility conditions, and any clawback obligations (where a prior disbursement that generated commission has gone NPA within the clawback period).
- Produces the commission payable statement for each DSA — gross commission, clawback deductions, and net payable — for DSA manager review and finance team authorisation.
Output: Monthly commission payable statement per DSA — gross commission, clawback deductions, net payable. For DSA manager review and finance team authorisation before payment.
Hard guardrails
Will notApprove commission payments. Commission statements are produced for finance team authorisation.
Will notInstruct DSAs on sales tactics or borrower targeting. DSA instruction is the DSA manager's relationship responsibility.
Will notApprove DSA empanelment. The onboarding clearance report is delivered to the DSA manager for the decision.
Known limitations
Commission computation depends on accurate DSA attribution in the CRM.Where a lead is incorrectly attributed to the wrong DSA — through manual entry error or DSA code duplication — the commission computation will credit the wrong DSA. Audit commission attributions against DSA lead submissions monthly.
Quality-adjusted performance tracking has a lag for NPA signals.A DSA's sourcing quality only becomes fully visible when loans have seasoned enough to show their true NPA rate — typically 12–18 months after disbursement. Build a vintage-adjusted NPA rate into the performance ranking so the DSA manager sees each DSA's quality trajectory, not just their current NPA count.
Important Reads
Learn more about how to deploy DSA / Channel Partner AI to your lending workflow.
