Use case #0002

Assisted digital onboarding: how Multilingual AI guides low-literacy customers

A digital onboarding form is an assumption about the person filling it. It assumes the borrower knows what an IFSC code is. It assumes they can navigate a file upload interface on a low-end Android handset. It assumes they understand what "date of incorporation" means in the context of their proprietorship. Most rural and semi-urban borrowers are fully capable of repaying a loan — the evidence is in their bank statement, their GST returns, and their years of informal credit management with local moneylenders. They are not capable of navigating a form designed by an urban product team for an urban smartphone user. The Multilingual Onboarding Agent AI replaces the form with a conversation — and the conversation is in the borrower's language, at the borrower's pace, with no assumption about what the borrower already knows.

A digital onboarding form is an assumption about the person filling it. It assumes the borrower knows what an IFSC code is. It assumes they can navigate a file upload interface on a low-end Android handset. It assumes they understand what "date of incorporation" means in the context of their proprietorship. Most rural and semi-urban borrowers are fully capable of repaying a loan — the evidence is in their bank statement, their GST returns, and their years of informal credit management with local moneylenders. They are not capable of navigating a form designed by an urban product team for an urban smartphone user. The Multilingual Onboarding Agent AI replaces the form with a conversation — and the conversation is in the borrower's language, at the borrower's pace, with no assumption about what the borrower already knows.

The form vs the conversation — structurally different experiences

A form presents all fields simultaneously and asks the user to know what each field requires. A conversation presents one question at a time, explains what is needed and why, accepts a range of inputs (including voice notes on WhatsApp, where many Tier 2/3 borrowers are more comfortable than with text), validates the input immediately with a friendly error message if it is wrong, and moves to the next question only when the current one is answered correctly. The conversion rate difference between a form and a conversation for the same borrower population is not marginal — it is typically 40 to 60 percentage points. The borrower who abandons the form on field 7 completes the conversation every time if the conversation is in their language.

"The borrower who cannot complete a form is not a borrower who cannot get a loan. They are a borrower who needs a different door. The conversational onboarding is that door."

A live onboarding conversation in Telugu: Ravi Textile Works, Tirupati

Onboarding Conversation — Ravi Textile Works · Telugu · WhatsApp · Nov 14, 2025
MSME term loan · ₹12 lakh · Started 10:04 AM · Completed 10:34 AM · 30 minutes · Zero drop-off
AI
నమస్కారం! రవి గారు, మీరు మా MSME రుణ దరఖాస్తు ప్రారంభించినందుకు ధన్యవాదాలు. ఈ ప్రక్రియ WhatsApp లో మాట్లాడినట్లే సులభంగా ఉంటుంది — సుమారు 20-25 నిమిషాలు పడుతుంది. మొదట మీ వ్యాపారం గురించి కొన్ని ప్రశ్నలు అడుగుతాను. (Hello Ravi ji! Thank you for starting your MSME loan application. This process is as simple as chatting on WhatsApp — it will take about 20–25 minutes. I'll start with some questions about your business.)
AI
మీ వ్యాపారం పేరు ఏమిటి? దయచేసి Aadhar లో లేదా GST certificate లో ఉన్న పేరు చెప్పండి. (What is the name of your business? Please tell me the name as it appears on your Aadhaar or GST certificate.)
R
Ravi Textile Works (Ravi Textile Works)
AI
చాలా బాగుంది. Ravi Textile Works — నేను ఈ పేరును నమోదు చేశాను. ఇప్పుడు మీ GST నంబర్ అడుగుతాను. మీ GST certificate పై 15 అంకెలు/అక్షరాల నంబర్ ఉంటుంది — ఉదాహరణ: 37ABCDE1234F1Z5. చూడగలరా? (Perfect. I've noted Ravi Textile Works. Now I'll ask for your GST number. Your GST certificate has a 15-character number — example: 37ABCDE1234F1Z5. Can you find it?)
R
[Voice note — 8 seconds] (Voice note: "నా దగ్గర certificate లేదు ఇప్పుడు. GST portal లో చూడవచ్చా?" — "I don't have the certificate now. Can I look on the GST portal?")
AI
అవసరం లేదు, రవి గారు — GST portal లో login చేయకుండా కూడా చూడవచ్చు. మీ mobile లో browser తెరవండి, www.gst.gov.in కి వెళ్ళండి, "Search Taxpayer" పై click చేయండి, మీ mobile నంబర్ ఇవ్వండి. నంబర్ వస్తుంది. అల్లా చేయగలరా? (No problem, Ravi ji — you can check without logging in. Open the browser on your mobile, go to www.gst.gov.in, click "Search Taxpayer", enter your mobile number. The number will appear. Can you do that?)
R
37AABCR1234F1Z8 (GSTIN: 37AABCR1234F1Z8)
AI
చాలా బాగుంది! GST నంబర్ verify అయ్యింది. మీరు Andhra Pradesh లో నమోదు అయ్యారు — correct కదా? ఇప్పుడు మీ bank account గురించి అడుగుతాను — NACH mandate కోసం. మీరు ఏ bank లో account పెట్టుకున్నారు? (Excellent! GST number verified. You are registered in Andhra Pradesh — correct? Now I'll ask about your bank account — for the NACH mandate. Which bank do you have your account in?)
AI
రవి గారు, ఒక విషయం వివరిస్తాను — NACH mandate అంటే ఏమిటి. ప్రతి నెలా మీ loan EMI మీ account నుండి automatically మళ్ళీ మళ్ళీ చెల్లించబడుతుంది — మీరు ప్రతి నెలా bank కి వెళ్ళాల్సిన అవసరం లేదు. మీరు ఒక్కసారే permission ఇస్తే, మిగిలినది automatic గా జరుగుతుంది. ఇది మీకు convenient గా ఉంటుందా? (Ravi ji, let me explain one thing — what is a NACH mandate. Every month, your loan EMI will be automatically paid from your account — you don't need to go to the bank every month. You give permission once, and the rest happens automatically. Would that be convenient for you?)
R
అవును, అది బాగుంటుంది (Yes, that would be good)
● Conversation continued 22 more exchanges · Documents uploaded via WhatsApp camera · eSign completed via Aadhaar OTP · Total: 30 minutes · Application submitted successfully · Zero drop-off

The 4 adaptive modes for different literacy levels

Standard
conversational
Literate borrower · Comfortable with reading · Tier 2 city

Text-based WhatsApp conversation with one question per message — fastest path

Borrower can read and type comfortably in their language. The agent proceeds with text questions and text inputs, using simple language and avoiding jargon. Documents are uploaded as image attachments. eSign via Aadhaar OTP. Typical completion: 20–25 minutes. This mode covers approximately 55% of Tier 2/3 onboarding sessions.

~55% of sessions
Voice-assisted
Semi-literate borrower · Prefers speaking to typing · Rural areas

Borrower responds via voice notes · Agent transcribes and confirms in text before proceeding

The agent's questions are sent as text but the borrower responds via WhatsApp voice notes. The agent transcribes the voice note using regional language ASR (Automatic Speech Recognition), reads back the transcription for confirmation ("I heard 'Ravi Textile Works' — is that correct?"), and proceeds. Voice note responses are also used for complex fields like address — the borrower speaks it, the agent transcribes and formats. Approximately 28% of Tier 2/3 sessions use this mode.

~28% of sessions
Number-primary
Low-literacy borrower · Can recognise numerals but not script · Kiosk or assisted mode

Questions presented as numbered choices · Borrower responds with a number (1, 2, 3) · No reading required

For borrowers who cannot read the regional script but understand spoken questions, the onboarding is conducted at a business correspondent or bank mitra kiosk, where the kiosk operator reads the agent's questions aloud and enters the borrower's spoken responses. The agent formats every question as a numbered choice wherever possible: "What is your business type? 1 = Proprietorship, 2 = Partnership, 3 = Private Limited, 4 = Other." The borrower says "1" and the operator enters "1." Approximately 12% of sessions use this assisted kiosk mode.

~12% of sessions
Video KYC
enhanced
Complete digital journey with live video agent · For complex cases or borrower preference

Live video KYC session in the borrower's language · Agent walks through every step on screen share

For borrowers who prefer a human connection or whose document situation is complex (property papers in regional script, handwritten ledgers), the Multilingual Onboarding Agent AI escalates to a live Video KYC session with a human agent who speaks the borrower's language. The AI has already collected all data it can from the pre-video conversation, so the video session focuses only on what could not be collected digitally. Approximately 5% of sessions escalate to this mode.

~5% of sessions

What the conversational agent explains that the form never could

The most valuable thing the conversational agent does is not collect information — it is explain concepts. A form labelled "FOIR" means nothing to a borrower in rural Rajasthan. The agent says: "मैं आपके हर महीने की कुल EMI, आपकी महीने की कमाई से देखूँगा — अगर आप ₹30,000 कमाते हैं और ₹8,000 EMI देते हैं, तो आपका FOIR 26.7% है। इस लोन के साथ आपका FOIR 43% हो जाएगा जो हमारी सीमा के अंदर है।" (I'll look at your total monthly EMI compared to your monthly income — if you earn ₹30,000 and pay ₹8,000 EMI, your FOIR is 26.7%. With this loan, it would be 43%, which is within our limit.) The borrower understands the calculation, understands why it matters, and understands they are eligible. This is informed consent — not a check box next to fine print.

4Adaptive onboarding modes — standard conversational, voice-assisted, number-primary, video KYC enhanced · Each reaching a different literacy level
30 minRavi Textile Works completion time — text + voice note mixed mode · 30 exchanges · Zero drop-off · Application submitted
28%Voice-note mode usage — borrowers who prefer speaking to typing · ASR transcription with confirmation before proceeding
FOIRExplained in borrower's language with their own numbers — ₹30,000 income · ₹8,000 EMI · 26.7% current · Not a form label

Informed consent requires comprehension — and comprehension requires communication in the borrower's language at the borrower's literacy level

The RBI's Digital Lending Framework requires that borrowers receive and understand the Key Fact Statement before signing. A KFS in English, presented as a PDF attached to a WhatsApp message, is technically provided. It is not comprehended by a borrower who reads Telugu and who has never seen a KFS before. The Multilingual Onboarding Agent AI reads the KFS to the borrower, in their language, line by line, confirming understanding at each step: "I've told you the interest rate, the processing fee, and the repayment schedule. Do you have any questions before we continue?" The borrower who asks a question gets an answer in their language. The borrower who says "I understand" has actually understood. This is the standard the RBI expects — and it is the standard the Multilingual Onboarding Agent AI makes achievable at scale.

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